Admit it. If you are an Apple fan, you had to have asked yourself this question. Would his passing and Tim Cook’s ascension essentially leave Apple rudderless?
At first the answer seemed to be no. Siri and the 4S combined with the third generation iPad to keep the brand’s momentum intact. But since Steve Jobs’ passing the Apple brand has taken a bit of a beating. Analysts are concerned that iPhone growth will slow due to carrier’s discontinuing sales subsidies. And Apple’s been accused of human rights abuses in China. While Apple is still the most valuable company in America, public sentiment seems to have shifted from mindless adherence to curiosity and scrutiny. It would seem the days when Apple could do no wrong have passed. And it could be just coincidence that all of this occurred with its founder’s passing.
When you hear the word “product” what’s the first thing that comes to mind? A computer? Motor oil? A can of tuna? The term covers so much. Though, oddly, it’s rarely an instant association with the concept of cinema. Movies aren’t products. They’re magic. They’re moving. They’re entertainment. They’re part of our culture. And they may have something to teach us about how many of the rules about customer engagement aren’t always right.
As we all know things are getting better. A little anyhow. Each month offers more signs that the economy is on the mend and brighter days are ahead. And when those days come, don’t be surprised if they look just a tad different.
Technology moves pretty quickly, which is a good thing. Innovations in technology platforms make the systems that now run our lives smarter, easier to use and more engaging. And there is the additional benefit of ushering new eras.
Apple and Microsoft recently made significant announcements regarding migration of mobility applications into their computer operating systems. So we’re now seeing the era of mobile on the desktop. These two platforms were once seen as almost exclusive to one another mainly due to the processing and computing capabilities of each. But the ascendancy of the tablet has created a middle ground for users who can now envision the need for greater integration between what’s on their desk and what’s in their pocket.
Once upon a time the word engagement actually meant something in marketing. It was new and fresh – sort of the “it girl” in marketing. What if, rather than churning out more predictable marketing communications, we could find a way to touch the consumer?
Alas, touching the consumer has devolved into something akin to an overly-forward acquaintance putting their hand on your knee. Brands mistake street teams and Facebook pages for engagement.
We previously reported on what will likely be the recurring theme in 2012 – access to digital data in all its many forms whether that be documents in the cloud or streaming music that is housed remotely.
And while that is an imminent trend, it’s also important to keep an eye on long-term developing trends. One of the most important evolving trends is the continued emphasis on customization – the ability to personalize products to reflect one’s own unique style.
It’s Christmas time and like last year, most people are busy talking about Black Friday and Cyber Monday. And while both those stories just keep giving, they overshadow the equally important story of how those sales are being driven.
The following are five cool applications that are helping retailers snare customers both in the store and out:
This week we will forego the usual analytical commentary and instead simply share something very cool. In a previous blog, we posted about how Augmented Reality was the future of the future. And much of that revolved around the potential to turn a profit. While this is still very important, National Geographic recently showed how this platform can skip past the mobile phone and create a very deep and engaging experience that quickly bypasses pre-disposed biases individuals may have about a topic or brand.
Watch the video below and ask yourself, how many of the people participating are likely to have a copy of National Geographic laying around their house.
So if this blog was up a year ago and this same subject was at play, the four most important words for 2011 would have been, “It’s all about the cloud.” Granted, that’s five words. But you get the point.
Looking forward to next year, the four most important words will be, “it’s all about access.” Practice that phrase now using quote fingers if you really want to seem like an insight-driven Svengali.